Description: In this powerful and practical keynote, Maria Elena Duron shares the personal story of the opportunity she missed - the chance to buy into eBay at $1/share - and uses it to deliver a critical message: we’re standing at the edge of the next eBay moment... and this time, it’s AI.

But unlike AI keynotes that focus on tech jargon or speculative futures, this talk is rooted in real transformation: helping business leaders, service providers, and entrepreneurs understand AI as the new operating system for visibility, trust, and authority.

What the Audience Will Walk Away With: Why AI is becoming the new OS for how people (and machines) search, choose, and trust What the real risk of doing nothing looks like (hint: invisibility) The 3 practical moves every business leader must make to become unmissable in the age of AI How to simplify and align your business with how AI sees and recommends