Google’s  been working behind the scenes to make your online search experience even better, and they've introduced something called the Search Generative Experience, or SGE for short. Now, before you start picturing robots taking over the internet, let me tell you that SGE is all about…

Be sure to review Google’s Guidelines for representing your business on Google.

And, join our free marketing community if you would like to know how to use these categories to get the most visibility for your business in Google Search and Maps….

In today's digital age, social networks are an indispensable part of building a personal brand. They offer endless opportunities to connect, engage and establish yourself as a thought leader. However, creating a successful social network can be challenging. To help you navigate the process, we've identified the three musts for building a thriving social network….

Once upon a time, the digital realm was an enticing playground, an escape from reality where we could mold and shape our virtual selves. Yet, with the advent of personal branding, the lines between our online personas and our true selves have become blurred. Striving for authenticity in the online world has become a necessity, but can we truly be authentic online? The answer is a resounding "yes!" – but it does require practice.

You’ve worked hard to build your small business from the ground up. Now it’s time to show consumers who you are, what makes you so great, and why they should buy your product or service.

That’s where local marketing—and a free Google Business Profile—comes in. Yes, you could spread the news about your business via word of mouth, but if you really want to connect with customers on a wider scale and boost your local visibility, Google Business Profile is where it’s at.

Tracking the growth of a business is one of the most crucial aspects in any venture because it can shed light on the direction of your company’s development. And with tons of tools out there, like Google Analytics, it’s easier than ever to measure your small business’s growth.…

One important aspect to focus on is turning your visitors into subscribers. Without subscribers, you're missing out on a valuable opportunity to stay in touch with potential customers. Make sure you have a clear call-to-action on your website and consider offering incentives such as exclusive discounts or freebies in exchange for their email address….

As a marketing coach, I understand the importance of data-driven decision-making for small businesses. One of the key tools for gathering website data is Google Analytics 4, which offers valuable insights into user behavior and website performance. To get the most out of GA4, it is essential to connect it to other tools, such as Google Search Console. In this article, I will provide step-by-step instructions on how to link Google Search Console to GA4 for small businesses….

As a small business owner, you know how important it is to stay on top of your marketing game. You invest time and money into various marketing efforts to attract customers to your website. But how do you know if your marketing efforts are paying off? The answer lies in real-time analytics.

Are you a business owner looking to improve your online presence and reach more customers? Look no further than Google Business Profile (formerly known as Google My Business, GMB, or Google LIsting). In a recent episode of "Let's Talk About Brand," digital marketer and author Maria Elena Duron joined host Christine Gritmon to discuss the benefits of this free tool offered by Google.

Leverage These Practical Tips to Increase Your Online Visibility and Attract New Customers to Your Business

On October 10, 2022, YouTube made an exciting announcement: they will soon be rolling out YouTube @handles!

Wondering what this means for you and your small business’s YouTube channel? Let’s dive right into what handles are, how they can benefit you, and what you can expect over the coming weeks.

As a business owner, you may have heard of all the invaluable resources Google provides to make your life easier. One such resource is Google Business Profile), where you can claim your business on—you guessed it!—Google. On your Business Profile, you can include important information about your business like your website link, contact details, opening and closing times, address(s), directions, products, services, and pricing. Furthermore, it lets you customize, access, manage, and enhance your Business Profile so that you can get the most out of this service.

You’ve built up inventory, started a social media account, and opened the doors to your business... but why aren’t customers coming in? There could be hundreds of reasons why you aren’t getting the traffic you’re looking for, but we want to help you focus on one reason that might be your golden ticket: Google My Business!

We know there can be an overwhelming amount of tools to choose from when it comes to marketing your small business. You already wear so many hats, and it can be hard to grasp new marketing concepts when you have so much more to focus on. That’s why we’ve compiled a simple list of effective tactics to help your business be seen by your target customers, and why it is so important in today’s digital world.